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SG

SG

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The Evolution of SG: From Humble Beginnings to Global Dominance

In the early days of India's struggle for independence, back in 1931, two visionary brothers named Kedar Nath Anand and Dwarka Nath Anand laid the foundation of SG. This remarkable venture began its journey as a manufacturing unit with a strong focus on exports.

In the vibrant 1970s, a star was born. Sunil Gavaskar, with his unparalleled talent and magnetic personality, became the face of SG. This ground breaking partnership between the cricketing legend and the renowned brand would go on to redefine the world of sports, leaving an everlasting legacy that continues to inspire generations to this day.

Over the years, SG has transformed into a powerhouse in the manufacturing industry, specialising in all things cricket. From crafting top-notch English Willow and Kashmir Willow Cricket Bats to producing high-quality Hand-Stitched Leather Balls, they have mastered the art of creating essential cricket equipment. Not stopping there, SG has expanded its horizons to include a wide range of Protective Equipment, Cricket Whites, Kit bags, and an impressive collection of Cricket Footwear and Accessories. They truly leave no stone unturned when it comes to catering to the needs of cricket enthusiasts.

SG's dedication to becoming the leading sports brand in India is evident in its commitment to producing authentic and trendy sports products that are accessible to all. By continuously innovating and expanding its product line, SG is on track to revolutionise the sports industry in India and beyond.

SG is fuelled by a deep passion to assist sports enthusiasts in their extraordinary quest for personal fitness and sports accomplishments. Their goal is straightforward - to provide authentic and top-notch sports products that will act as catalysts in their incredible journey. SG is firm in their belief that by equipping sports enthusiasts with the necessary tools, they can empower them to unleash their complete potential and achieve new milestones beyond their imagination.